I am Sapna, a 28 year old Business teacher & the founder of Female Boss Collective! I am a lover of cake and anything to do with Paris, and I have an obsession with homeware (I am moving house soon).
I started my marketing and social media managing business last year during the first lockdown and I have learnt so many things since. I wanted to share my top 5 tips with you on how you can become a social media manager and get your first clients right NOW!
Develop your brand.
If you follow me on socials, you will know that I always talk about branding, but it really is important to the growth of your business. Branding gives you a sense of individuality and allows you to show off what you can do whilst being unique. It is a way for your audience to recognise you. If you are stuck with your branding, I have a freebie & course to help you get started.
Engage and build your audience.
OK, so you have built your brand, you know who you are as a business and what you want to offer your audience. Now it is time to build your audience. Spend at least 30 minutes per day engaging with your ideal audience/client and be genuine. There is no point engaging and leaving comments like ‘great,’ it won’t make anyone want to follow you or work with you.
This 3rd tip goes hand-in-hand with tip number two, and that is
making sure that you are providing people with value.
This could be through your content on socials, through freebies or blog posts on your website and all of these routes are completely free! Try not to focus on too many areas at once and aim to grow one or two outlets long-term. I have an Instagram page and love to provide my followers with valuable content that can be saved and referred back to.
The next two tips are about actually getting clients.
How can you do this when you have just started a new business?
Join Facebook groups relative to where your audience are.
Most of my clients have come from Facebook groups and I am a part of the FEA group too. If you are a part of a subscription or membership, this is another great way to get clients when people ask for help!
Use professional platforms like LinkedIn to reach out to potential clients and businesses.
This can be very hit and miss, and you don’t want to come across as spamming people so send a -short and polite message. Don’t forget to be genuine and remember to follow-up after 48 hours if you have not received a reply, then leave it!